/* Shared stylesheet — מומחי AI לשיווק בישראל */
:root {
  --text: #14181f;
  --muted: #5b6472;
  --border: #e4e8ee;
  --accent: #1a56db;
  --accent-dark: #123fa6;
  --bg: #ffffff;
  --bg-soft: #f6f8fc;
  --bg-emph: #eef3ff;
  --radius: 12px;
  --shadow: 0 1px 2px rgba(16,24,40,.06), 0 8px 24px rgba(16,24,40,.06);
  --maxw: 820px;
}

* { box-sizing: border-box; }

html { scroll-behavior: smooth; }

body {
  margin: 0;
  font-family: "Assistant", "Heebo", "Segoe UI", Tahoma, Arial, sans-serif;
  line-height: 1.75;
  color: var(--text);
  background: var(--bg);
  -webkit-font-smoothing: antialiased;
}

a { color: var(--accent); text-decoration: none; }
a:hover { text-decoration: underline; }

.wrap { max-width: var(--maxw); margin: 0 auto; padding: 0 1.25rem; }

/* ---------- Header / nav ---------- */
.site-header {
  border-bottom: 1px solid var(--border);
  background: rgba(255,255,255,.9);
  backdrop-filter: saturate(180%) blur(8px);
  position: sticky;
  top: 0;
  z-index: 20;
}
.site-header .wrap {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 1rem;
  padding-top: .75rem;
  padding-bottom: .75rem;
}
.brand { display: flex; align-items: center; gap: .55rem; font-weight: 800; color: var(--text); font-size: 1.02rem; }
.brand:hover { text-decoration: none; }
.brand svg { flex: none; }
.nav { display: flex; gap: 1.1rem; flex-wrap: wrap; }
.nav a { color: var(--muted); font-size: .95rem; font-weight: 600; }
.nav a:hover { color: var(--accent); text-decoration: none; }

/* ---------- Hero ---------- */
.hero {
  background:
    radial-gradient(1200px 400px at 15% -10%, #e8f0ff 0%, rgba(232,240,255,0) 60%),
    linear-gradient(180deg, var(--bg-soft), #fff);
  border-bottom: 1px solid var(--border);
}
.hero .wrap { padding: 2.6rem 1.25rem 2.2rem; }
.hero-grid { display: grid; grid-template-columns: 1.4fr .9fr; gap: 1.75rem; align-items: center; }
.eyebrow {
  display: inline-flex; align-items: center; gap: .4rem;
  font-size: .8rem; font-weight: 700; letter-spacing: .02em;
  color: var(--accent-dark); background: var(--bg-emph);
  border: 1px solid #d5e2ff; border-radius: 999px; padding: .3rem .7rem; margin-bottom: .9rem;
}
h1 { font-size: 2rem; line-height: 1.28; margin: 0 0 .6rem; letter-spacing: -.01em; }
.hero p.sub { font-size: 1.08rem; color: var(--muted); margin: 0; }
.hero-art { display: flex; justify-content: center; }
.hero-art svg { width: 100%; max-width: 280px; height: auto; }

/* ---------- Content ---------- */
main .wrap { padding: 2rem 1.25rem 3rem; }
.meta { color: var(--muted); font-size: .9rem; margin: 0 0 1.4rem; }
h2 { font-size: 1.4rem; margin: 2.3rem 0 .8rem; letter-spacing: -.01em; }
h2.section-title { display: flex; align-items: center; gap: .55rem; }
h2.section-title svg { flex: none; color: var(--accent); }
h3 { font-size: 1.08rem; margin: 1.3rem 0 .4rem; }
h4 { font-size: 1rem; margin: 1.1rem 0 .35rem; color: var(--text); font-weight: 700; }
h5 { font-size: .95rem; margin: .85rem 0 .3rem; color: var(--muted); font-weight: 700; }
h6 { font-size: .88rem; margin: .7rem 0 .25rem; color: var(--muted); font-weight: 600; letter-spacing: .01em; }
p { margin: 0 0 1rem; }

.toc {
  background: var(--bg-soft);
  border: 1px solid var(--border);
  border-radius: var(--radius);
  padding: 1rem 1.15rem 1rem 1.25rem;
  margin: 0 0 1.8rem;
  font-size: .95rem;
}
.toc strong { display: block; margin-bottom: .5rem; }
.toc ol { margin: 0; padding-right: 1.2rem; }
.toc li { margin-bottom: .35rem; }
.toc a { font-weight: 600; }

.lede {
  font-size: 1.08rem;
  background: var(--bg-emph);
  border: 1px solid #d5e2ff;
  border-radius: var(--radius);
  padding: 1.15rem 1.25rem;
  margin: 0 0 1.8rem;
}

ul, ol { padding-right: 1.3rem; }
li { margin-bottom: .45rem; }

/* Cards */
.expert, .card {
  border: 1px solid var(--border);
  border-radius: var(--radius);
  padding: 1.1rem 1.2rem;
  margin-bottom: 1rem;
  background: #fff;
  box-shadow: var(--shadow);
}
.expert h3 { margin-top: 0; }
.expert.emerging { border-color: #93c5fd; background: linear-gradient(180deg, #f3f8ff, #fff); }
.tag {
  display: inline-block; font-size: .75rem; font-weight: 700;
  background: #dbeafe; color: #1e40af;
  padding: .18rem .55rem; border-radius: 6px; margin-bottom: .5rem;
}

/* Card grid for spokes */
.grid { display: grid; grid-template-columns: 1fr 1fr; gap: 1rem; margin: 1.2rem 0; }
.grid .card { margin: 0; display: flex; flex-direction: column; gap: .3rem; }
.grid .card .icon { color: var(--accent); }
.grid .card a.more { font-weight: 700; margin-top: .3rem; }

/* FAQ */
.faq .faq-q,
.faq dt { font-weight: 700; margin: 1.1rem 0 .35rem; font-size: 1.02rem; }
.faq .faq-q:first-child,
.faq dt:first-child { margin-top: 0; }
.faq .faq-a,
.faq dd { margin: 0 0 .9rem; color: var(--text); }
.faq .faq-a:last-child,
.faq dd:last-child { margin-bottom: 0; }

/* Callout back to money page */
.cta {
  margin: 2rem 0 0;
  border: 1px solid #d5e2ff;
  background: var(--bg-emph);
  border-radius: var(--radius);
  padding: 1.2rem 1.3rem;
}
.cta a.btn {
  display: inline-block; margin-top: .5rem;
  background: var(--accent); color: #fff; font-weight: 700;
  padding: .55rem 1rem; border-radius: 8px;
}
.cta a.btn:hover { background: var(--accent-dark); text-decoration: none; }

/* Breadcrumb */
.crumbs { font-size: .85rem; color: var(--muted); margin: 1.2rem 0 0; }
.crumbs a { color: var(--muted); }

/* Footer */
.site-footer {
  border-top: 1px solid var(--border);
  background: var(--bg-soft);
  color: var(--muted);
  font-size: .88rem;
}
.site-footer .wrap { padding: 1.6rem 1.25rem; display: flex; flex-wrap: wrap; gap: 1rem 2rem; justify-content: space-between; }
.site-footer a { color: var(--muted); }
.site-footer .foot-links { display: flex; gap: 1rem; flex-wrap: wrap; }

/* Responsive */
@media (max-width: 680px) {
  .hero-grid { grid-template-columns: 1fr; }
  .hero-art { order: -1; }
  .hero-art svg { max-width: 200px; }
  h1 { font-size: 1.6rem; }
  .grid { grid-template-columns: 1fr; }
  .nav { display: none; }
}